Wizard Prime Day Ads

Ad	On the image	Meta headline	Primary text
C1A	Phones down. Pieces up. The Harry Potter smart chessboard that brings everyone to the table.	Family night, heads up from phones	Phones in a pile, everyone around one board. Smart lights guide every move, so the whole family plays. Prime Day: $50 off.
C1B	Three generations. One board. Grandpa's strategy meets the kids' first moves.	The game Grandpa and the kids share	Real sculpted pieces, smart coaching lights, 32 levels. A game every generation can play together. Save $50 this Prime Day.
C1C	Same room. Finally together.	From the same couch to the same game	Same room, four screens, zero talking? One board changes the evening. Official Harry Potter smart chess, $50 off Prime Day.
C1D	Game night beats screen time. Gather everyone around one board.	Game night beats screen time	Real sculpted pieces, glowing coaching lights and everyone around one table. Official Harry Potter smart chess, $50 off.
C1E	Game night beats screen time.	Game night beats screen time	Real sculpted pieces, glowing coaching lights and everyone around one table. Official Harry Potter smart chess, $50 off.
C1F	Leave the laptops. Bring the board. Every getaway becomes a game night.	Pack the board, skip the scrolling	The smart chessboard that turns any getaway into family game night. Film-inspired pieces, coaching lights. $50 off.
C1G	Leave the laptops. Bring the board.	Pack the board, skip the scrolling	The smart chessboard that turns any getaway into family game night. Film-inspired pieces, coaching lights. $50 off.
C1H	Four people. No scrolling. One board. The Harry Potter smart chessboard.	Four people, no scrolling	One board pulls everyone off their phones and around the table. Official Harry Potter smart chess, $50 off for Prime Day.
C1I	Four people. No scrolling. One board.	Four people, no scrolling	One board pulls everyone off their phones and around the table. Official Harry Potter smart chess, $50 off for Prime Day.
C2A	Tonight, she teaches you chess. Lift a piece and the board lights up every move it can make.	No chess experience needed	Pick up a piece and the board lights every legal move. Kids learn fast, then teach you. Harry Potter smart chess, $50 off.
C2B	Grandma's first game. Not her last. Smart coaching lights guide every move.	Anyone can learn on this board	Coaching lights show where every piece can go, so first-timers play from move one. Prime Day: save $50.
C2C	Never played? The board lights the way.	The board that teaches chess	Coaching lights, 32 difficulty levels and a free app. Learning chess finally feels like magic. $50 off for Prime Day.
C2D	Lesson one, from your daughter. The board lights every legal move, so anyone can learn.	Lesson one, from your kid	Coaching lights show every legal move, so kids learn fast and teach the whole family. Harry Potter smart chess, $50 off.
C2E	Lesson one, from your daughter.	Lesson one, from your kid	Coaching lights show every legal move, so kids learn fast and teach the whole family. Harry Potter smart chess, $50 off.
C2F	The student becomes the teacher. Coaching lights make chess easy to learn and fun to teach.	The student becomes the teacher	Smart coaching lights make chess easy to learn and fun to teach. Official Harry Potter smart chessboard, $50 off.
C2G	The student becomes the teacher.	The student becomes the teacher	Smart coaching lights make chess easy to learn and fun to teach. Official Harry Potter smart chessboard, $50 off.
C2H	Kids learn it fast. Then they teach you. No chess experience needed.	Kids learn fast, then teach you	Lift a piece and the board lights where it can go. No experience needed for anyone. Save $50 this Prime Day.
C2I	Kids learn it fast. Then they teach you.	Kids learn fast, then teach you	Lift a piece and the board lights where it can go. No experience needed for anyone. Save $50 this Prime Day.
C3A	Every wizard started as a Muggle. Learn together, one glowing move at a time.	From first move to wizard	Never played chess? The board lights the way, from first move to checkmate. Official Harry Potter smart chess, $50 off.
C3B	Pick up a piece. The board shows the way.	Real-time coaching lights	Lift any piece and glowing rings show where it can go. Learning chess together has never been this easy. Save $50.
C3C	Chess was never too hard. It just needed magic.	Chess, made magical	Sculpted film-inspired pieces, coaching lights and 32 levels. The easiest way for a family to learn chess. $50 off Prime Day.
C3D	First move. First spell. Coaching lights guide every step.	First move, first spell	Glowing rings guide every move, so first-timers feel like wizards from game one. Official Harry Potter smart chess, $50 off.
C3E	First move. First spell.	First move, first spell	Glowing rings guide every move, so first-timers feel like wizards from game one. Official Harry Potter smart chess, $50 off.
C3F	No experience needed. Just a little magic. The board shows the way.	No experience needed	Never played? The board lights every legal move, best move and blunder. Learn chess together. $50 off for Prime Day.
C3G	No experience needed. Just a little magic.	No experience needed	Never played? The board lights every legal move, best move and blunder. Learn chess together. $50 off for Prime Day.
C3H	Learn chess together, one glowing move at a time.	Learn chess together	Coaching lights, 32 levels and a free app make learning chess a family adventure. Harry Potter smart chess, $50 off.
C4A	The gift they'll still play in March. Not a toy for the drawer. A game for every evening.	A gift that lasts	Some gifts last a week. This one becomes family game night. Official Harry Potter smart chessboard, $50 off for Prime Day.
C4B	Give them something to play together. The official Harry Potter smart chessboard.	Their favourite gift this year	Film-inspired pieces, smart coaching lights, endless rematches. The gift that gets everyone playing. Save $50 on Prime Day.
C4C	Wizard's Chess, unwrapped. Prime Day price on the official Harry Potter smart chessboard.	Prime Day: $50 off Wizard's Chess	GoChess Wizard Lite $379.95 (was $429.95) or Mini $299.95 (was $349.95). Official Harry Potter licence. Prime Day only.
C4D	The gift that becomes a tradition. Every evening, a new game.	A gift that becomes a tradition	Not a toy for a week. A game night for years. Official Harry Potter smart chessboard with coaching lights, $50 off.
C4E	The gift that becomes a tradition.	A gift that becomes a tradition	Not a toy for a week. A game night for years. Official Harry Potter smart chessboard with coaching lights, $50 off.
C4F	The gift they'll thank you for all year. From grandparents, with a little magic.	The gift they'll thank you for	Film-inspired sculpted pieces on a smart board that teaches as they play. The gift that lasts. Save $50 on Prime Day.
C4G	The gift they'll thank you for all year.	The gift they'll thank you for	Film-inspired sculpted pieces on a smart board that teaches as they play. The gift that lasts. Save $50 on Prime Day.
C4H	Unwrap Wizard's Chess. The official Harry Potter smart chessboard.	Unwrap Wizard's Chess	Sculpted film-inspired pieces, glowing coaching lights and a free app. The gift every fan wishes for. $50 off Prime Day.
C4I	Unwrap Wizard's Chess.	Unwrap Wizard's Chess	Sculpted film-inspired pieces, glowing coaching lights and a free app. The gift every fan wishes for. $50 off Prime Day.
C5A	Checkmate, big brother. Family rivalries just got magical.	The rivalry starts tonight	Brother vs sister, parent vs kid, friend vs friend. Real sculpted pieces on a smart board. Prime Day: $50 off.
C5B	Your move. Face to face, online, or against 32 levels of AI.	Play face to face or online	Challenge a friend across the table or anyone online, on real film-inspired pieces. Harry Potter smart chess, $50 off.
C5C	32 levels. Endless rematches.	Every game is a rematch	From first game to grandmaster: 32 difficulty levels, coaching lights and online play. Save $50 this Prime Day.
C5D	Loser sets up the board. Family rivalries just got magical.	Loser sets up the board	Brother vs sister, parent vs kid. Real sculpted pieces on a smart board that keeps every game fair. $50 off for Prime Day.
C5E	Loser sets up the board.	Loser sets up the board	Brother vs sister, parent vs kid. Real sculpted pieces on a smart board that keeps every game fair. $50 off for Prime Day.
C5F	Rematch at sunset. Face to face, online, or against 32 levels.	Rematch at sunset	Play face to face, online, or against 32 levels of AI on real film-inspired pieces. Harry Potter smart chess, $50 off.
C5G	Rematch at sunset.	Rematch at sunset	Play face to face, online, or against 32 levels of AI on real film-inspired pieces. Harry Potter smart chess, $50 off.
C5H	Family rivalries, now with magic. Every game ends in a rematch.	Family rivalries, now magical	Smart coaching lights, sculpted pieces and endless rematches. The official Harry Potter smart chessboard, $50 off.
C5I	Family rivalries, now with magic.	Family rivalries, now magical	Smart coaching lights, sculpted pieces and endless rematches. The official Harry Potter smart chessboard, $50 off.
C6A	Wizard's Chess. Now on your table. Film-inspired sculpted pieces on a smart board.	The official Harry Potter chessboard	Film-inspired sculpted pieces, smart coaching lights and a free app. Wizard's Chess, finally real. $50 off for Prime Day.
C6B	Every piece has a part to play. 32 hand-detailed, film-inspired pieces.	32 film-inspired pieces	Knights, castles, kings and queens inspired by the film's Wizard's Chess, on a smart board that coaches you. Save $50.
C6C	The board that plays along. Real-time smart coaching lights.	A chessboard that coaches you	Glowing rings show legal moves, the best move and the blunder to avoid. Official Harry Potter smart chess, $50 off.
C6D	Wizard's Chess, by the fire. Film-inspired sculpted pieces on a smart board.	Wizard's Chess, by the fire	Sculpted film-inspired pieces, glowing coaching lights and a free app. Wizard's Chess, finally real. $50 off for Prime Day.
C6F	A chessboard worthy of the wizarding world.	Worthy of the wizarding world	32 film-inspired pieces on a smart board that coaches every move. The official Harry Potter chessboard, $50 off.
C6H	Your move, wizard. The official Harry Potter smart chessboard.	Your move, wizard	Glowing coaching lights, 32 levels and film-inspired pieces. Bring Wizard's Chess home for $50 off this Prime Day.
C7A	“It is our choices that show what we truly are.” Printed on every GoChess Wizard box.	Choose the extraordinary evening	Tonight can be another night of screens, or the night your family learns Wizard's Chess together. $50 off for Prime Day.
C7B	Ordinary evenings are a choice. So is this one.	Make tonight extraordinary	Swap the scrolling for sculpted pieces and glowing coaching lights. Official Harry Potter smart chess, $50 off on Prime Day.
C7D	Choose the evening they'll remember.	Choose the evening they remember	Swap the scrolling for sculpted pieces and glowing coaching lights. Official Harry Potter smart chess, $50 off on Prime Day.
C7F	The best choices are made around a table.	Choose the table, not the scroll	Three generations, one board, real conversation. The official Harry Potter smart chessboard, $50 off for Prime Day.
C7H	Every great game begins with a choice. So does every great family.	Every great game begins here	Choose an evening of strategy, laughter and a little magic. Official Harry Potter smart chess, $50 off this Prime Day.
C7I	Every great game begins with a choice.	Every great game begins here	Choose an evening of strategy, laughter and a little magic. Official Harry Potter smart chess, $50 off this Prime Day.
C8A	Two sizes. Same magic.	Wizard Lite or Mini: $50 off	Lite (19 in, tournament size) $379.95 or Mini (13 in, travel size) $299.95. Official Harry Potter smart chess. Prime Day.
C8B	Magic, $50 off. The official Harry Potter smart chessboard.	Prime Day: $50 off GoChess Wizard	Sculpted film-inspired pieces, coaching lights, 32 levels, free app. Now $379.95, was $429.95. Prime Day only.
C8D	$379.95 of pure magic. Was $429.95. Prime Day only.	Prime Day: $50 off Wizard's Chess	GoChess Wizard Lite now $379.95 (was $429.95). Mini $299.95 (was $349.95). Official Harry Potter licence. Prime Day only.
C8F	Wizard's Chess, $50 off. The official Harry Potter smart chessboard.	Wizard's Chess, $50 off	Film-inspired pieces, coaching lights, 32 levels and a free app. Now $379.95, was $429.95. Prime Day only.
C8H	Magic has a Prime Day price. Lite $379.95 · Mini $299.95	Magic has a Prime Day price	Wizard Lite $379.95 or Mini $299.95, both $50 off. Official Harry Potter smart chessboard. Prime Day only.
C9A	Every pawn can become a queen. In chess, and at your kitchen table.	Every pawn can become a queen	In chess a pawn that keeps going becomes a queen. Give them the board that shows them how. Harry Potter smart chess, $50 off.
C9B	Nobody stays a pawn forever. Coaching lights show every move, from first game to checkmate.	From first move to checkmate	Coaching lights show every legal move and 32 levels grow with them. Nobody stays a pawn forever. $50 off for Prime Day.
C9C	Small pieces make the biggest moves. The official Harry Potter smart chessboard.	Small pieces, big moves	Pawns become queens when they keep going. Give your family the board that makes learning chess magical. Save $50.
C9D	From pawn to queen, in one family game.	From pawn to queen	In chess a pawn that keeps going becomes a queen. The board that teaches them how. Harry Potter smart chess, $50 off.
C9F	Small moves. Big futures. Coaching lights guide every step.	Small moves, big futures	Every great player started with one small move. Coaching lights guide the rest. Official Harry Potter smart chess, $50 off.
C9G	Small moves. Big futures.	Small moves, big futures	Every great player started with one small move. Coaching lights guide the rest. Official Harry Potter smart chess, $50 off.
C9H	Keep going. Become a queen. The chess rule worth teaching.	Keep going. Become a queen	A pawn that reaches the end of the board becomes a queen. Teach them to keep going. Harry Potter smart chess, $50 off.
C9I	Keep going. Become a queen.	Keep going. Become a queen	A pawn that reaches the end of the board becomes a queen. Teach them to keep going. Harry Potter smart chess, $50 off.
C10A	The most powerful piece on the board is a queen. Raise one who knows it.	Raise a queen	The queen is the most powerful piece in chess. Give her the board that teaches strategy, one glowing move at a time. $50 off.
C10B	She moves like a queen. Strategy, confidence and a little magic.	Strategy, confidence, magic	Coaching lights and 32 levels turn first games into real strategy. Official Harry Potter smart chess, $50 off for Prime Day.
C10C	Raise a queen. Chess teaches her to think ahead, stay calm and take the board.	Chess builds confident girls	Think ahead, stay calm, take the board. The smart chessboard that makes learning chess easy and magical. Save $50.
C10D	Queens think ahead. Chess builds strategy, calm and confidence.	Queens think ahead	Strategy, focus and confidence, one glowing move at a time. The official Harry Potter smart chessboard, $50 off.
C10E	Queens think ahead.	Queens think ahead	Strategy, focus and confidence, one glowing move at a time. The official Harry Potter smart chessboard, $50 off.
C10F	Every queen needs a board.	Every queen needs a board	Give her the board that teaches strategy and builds confidence. Official Harry Potter smart chess, $50 off for Prime Day.
C10H	Bold moves. Like a queen.	Bold moves, like a queen	The queen is the most powerful piece in chess. Help her play like one. Harry Potter smart chessboard, $50 off.
C11A	Teach them to think three moves ahead. The rest of life is just a bigger board.	Teach them to think ahead	Chess teaches planning, patience and focus. This board coaches every move, so kids learn while they play. $50 off Prime Day.
C11B	She's already planning her next move. Smart coaching lights turn every game into a lesson.	Every game is a lesson	Glowing rings show legal moves, best moves and blunders, so every game builds real thinking skills. Save $50 on Prime Day.
C11C	Good parents think ahead too. Play time they can actually grow from.	Play time that grows them	Real pieces, real thinking, real time together. The Harry Potter smart chessboard that coaches every move. $50 off.
C11D	Planning. Patience. Checkmate.	Planning, patience, checkmate	Chess teaches kids to plan, wait and win. This board coaches every move. Official Harry Potter smart chess, $50 off.
C11F	Three moves ahead, and counting. Every game is a lesson in thinking.	Three moves ahead, and counting	Glowing rings show legal moves, best moves and blunders, so every game builds thinking skills. $50 off for Prime Day.
C11G	Three moves ahead, and counting.	Three moves ahead, and counting	Glowing rings show legal moves, best moves and blunders, so every game builds thinking skills. $50 off for Prime Day.
C11H	Thinking skills, disguised as magic.	Thinking skills, disguised as magic	Kids think it's Wizard's Chess. You know it's focus, planning and patience. Harry Potter smart chess, $50 off.
C12A	Chess has one move where two pieces move together. Family night is the other.	The move you make together	Castling is the only chess move where two pieces move at once. Family night is the other. Harry Potter smart chess, $50 off.
C12B	Date night, castled. After bedtime, it's your move.	Your new date night	Sculpted film-inspired pieces, glowing coaching lights and a rematch every night. The smart chessboard for two. $50 off.
C12D	Two pieces. One move. Together. Chess has a move for that. It's called castling.	Two pieces, one move, together	Castling is the only chess move where two pieces move together. Make it your new date night. $50 off for Prime Day.
C12E	Two pieces. One move. Together.	Two pieces, one move, together	Castling is the only chess move where two pieces move together. Make it your new date night. $50 off for Prime Day.
C12F	Your move, love. Date night, with a little magic.	Your move, love	Sculpted film-inspired pieces, glowing lights and a rematch every night. The smart chessboard for two. $50 off.
C12G	Your move, love.	Your move, love	Sculpted film-inspired pieces, glowing lights and a rematch every night. The smart chessboard for two. $50 off.
C12H	Castle together tonight.	Castle together tonight	The only chess move where two pieces move together. Tonight, it's yours. Official Harry Potter smart chess, $50 off.
CXB	Home for Christmas. Finally together.	Home for Christmas, together	Swap the scrolling for sculpted pieces and glowing coaching lights. The Christmas gift that brings everyone to the table.
CXC	The gift that brings everyone back to the table.	The gift that brings them back	Official Harry Potter smart chess: film-inspired pieces, coaching lights, 32 levels. The gift the whole family plays.
LWA	Play it the light way. Glowing rings show every move on the board.	Play it the light way	Glowing rings show every legal move, the best move and the blunder to avoid. Official Harry Potter smart chess, $50 off.
LWB	Play it the light way. Lift a piece. The board shows where it can go.	Lift a piece, see every move	Pick up any piece and the board lights every square it can reach. Chess, finally easy to learn. Save $50 on Prime Day.
LWC	Play it the light way. Smart coaching lights guide every move.	The board that lights the way	Kids learn chess fast when the board lights every move. Film-inspired pieces, coaching lights. $50 off for Prime Day.
LWD	Play it the light way. The official Harry Potter smart chessboard.	Chess, lit up	Real-time coaching lights, 32 levels and sculpted film-inspired pieces. The official Harry Potter smart chessboard, $50 off.
LWE	Play it the light way. The board warns you before the blunder.	It warns you before the blunder	Coaching lights show the best move and flag the blunder before you make it. Learn together. Harry Potter chess, $50 off.
LWF	Play it the light way. Every right move lights up.	Every right move lights up	Grandma's wisdom, her granddaughter's first moves, and a board that lights the way. Harry Potter smart chess, $50 off.
LWG	Play it the light way. Know the danger before you move.	Know the danger before you move	Coaching lights flag the risky move in real time, so every game teaches. Official Harry Potter smart chessboard, $50 off.
LWH	Play it the light way. Brother vs sister. The board keeps it fair.	Rivalries, lit up	Glowing coaching lights level the game for every age. Face to face, online, or vs 32 AI levels. $50 off for Prime Day.
LWI	Play it the light way. Follow the light. Find the right move.	Follow the light	Follow the glowing rings to the right move, one game at a time. Official Harry Potter smart chessboard, $50 off on Prime Day.
LWJ	Play it the light way. There's a right way to play chess. Now there's a light way.	There's a right way, and a light way	Coaching lights, sculpted pieces and evenings by the fire. Learn chess the light way. Harry Potter smart chess, $50 off.

C1

Phones Down

Together (External)Awareness

Failure on the board: 'Disconnected, everyone is together but not interacting.' The board is the reason to put the phones down.

C1Abadge

Meta headline 34/40: Family night, heads up from phones
Primary text 122/125: Phones in a pile, everyone around one board. Smart lights guide every move, so the whole family plays. Prime Day: $50 off.

Download image

C1Bpanel

Meta headline 35/40: The game Grandpa and the kids share
Primary text 123/125: Real sculpted pieces, smart coaching lights, 32 levels. A game every generation can play together. Save $50 this Prime Day.

Download image

C1Csplit

Meta headline 36/40: From the same couch to the same game
Primary text 123/125: Same room, four screens, zero talking? One board changes the evening. Official Harry Potter smart chess, $50 off Prime Day.

Download image

C1Dbadge · fireplace

Meta headline 28/40: Game night beats screen time
Primary text 120/125: Real sculpted pieces, glowing coaching lights and everyone around one table. Official Harry Potter smart chess, $50 off.

Download image

C1Eeditorial · fireplace

Meta headline 28/40: Game night beats screen time
Primary text 120/125: Real sculpted pieces, glowing coaching lights and everyone around one table. Official Harry Potter smart chess, $50 off.

Download image

C1Fbadge · lake cabin

Meta headline 34/40: Pack the board, skip the scrolling
Primary text 115/125: The smart chessboard that turns any getaway into family game night. Film-inspired pieces, coaching lights. $50 off.

Download image

C1Geditorial · lake cabin

Meta headline 34/40: Pack the board, skip the scrolling
Primary text 115/125: The smart chessboard that turns any getaway into family game night. Film-inspired pieces, coaching lights. $50 off.

Download image

C1Hbadge · city loft

Meta headline 25/40: Four people, no scrolling
Primary text 121/125: One board pulls everyone off their phones and around the table. Official Harry Potter smart chess, $50 off for Prime Day.

Download image

C1Ieditorial · city loft

Meta headline 25/40: Four people, no scrolling
Primary text 121/125: One board pulls everyone off their phones and around the table. Official Harry Potter smart chess, $50 off for Prime Day.

Download image

C2

Tonight, They Teach You

Muggle to Wizard (Identity)Consideration

Role reversal (SIT): the kid becomes the teacher. Kills the 'chess is for smart people' objection for the parent too.

C2Abadge

Meta headline 26/40: No chess experience needed
Primary text 122/125: Pick up a piece and the board lights every legal move. Kids learn fast, then teach you. Harry Potter smart chess, $50 off.

Download image

C2Bpanel

Meta headline 30/40: Anyone can learn on this board
Primary text 103/125: Coaching lights show where every piece can go, so first-timers play from move one. Prime Day: save $50.

Download image

C2Ceditorial

Meta headline 28/40: The board that teaches chess
Primary text 117/125: Coaching lights, 32 difficulty levels and a free app. Learning chess finally feels like magic. $50 off for Prime Day.

Download image

C2Dbadge · kitchen

Meta headline 25/40: Lesson one, from your kid
Primary text 120/125: Coaching lights show every legal move, so kids learn fast and teach the whole family. Harry Potter smart chess, $50 off.

Download image

C2Eeditorial · kitchen

Meta headline 25/40: Lesson one, from your kid
Primary text 120/125: Coaching lights show every legal move, so kids learn fast and teach the whole family. Harry Potter smart chess, $50 off.

Download image

C2Fbadge · library

Meta headline 31/40: The student becomes the teacher
Primary text 113/125: Smart coaching lights make chess easy to learn and fun to teach. Official Harry Potter smart chessboard, $50 off.

Download image

C2Geditorial · library

Meta headline 31/40: The student becomes the teacher
Primary text 113/125: Smart coaching lights make chess easy to learn and fun to teach. Official Harry Potter smart chessboard, $50 off.

Download image

Kids learn it fast. Then they teach you.

C2Hbadge · garden patio

Meta headline 31/40: Kids learn fast, then teach you
Primary text 108/125: Lift a piece and the board lights where it can go. No experience needed for anyone. Save $50 this Prime Day.

Download image

C2Ieditorial · garden patio

Meta headline 31/40: Kids learn fast, then teach you
Primary text 108/125: Lift a piece and the board lights where it can go. No experience needed for anyone. Save $50 this Prime Day.

Download image

C3

Every Wizard Started as a Muggle

Muggle to Wizard (Identity)Awareness

Identity transformation sticky: 'Muggles to wizard'. The product turns 'I can't' into 'now I can'.

C3Abadge

Meta headline 25/40: From first move to wizard
Primary text 119/125: Never played chess? The board lights the way, from first move to checkmate. Official Harry Potter smart chess, $50 off.

Download image

Pick up a piece. The board shows the way.

C3Beditorial

Meta headline 25/40: Real-time coaching lights
Primary text 114/125: Lift any piece and glowing rings show where it can go. Learning chess together has never been this easy. Save $50.

Download image

Chess was never too hard. It just needed magic.

C3Cpanel

Meta headline 19/40: Chess, made magical
Primary text 125/125: Sculpted film-inspired pieces, coaching lights and 32 levels. The easiest way for a family to learn chess. $50 off Prime Day.

Download image

C3Dbadge · kids' room

Meta headline 23/40: First move, first spell
Primary text 124/125: Glowing rings guide every move, so first-timers feel like wizards from game one. Official Harry Potter smart chess, $50 off.

Download image

C3Eeditorial · kids' room

Meta headline 23/40: First move, first spell
Primary text 124/125: Glowing rings guide every move, so first-timers feel like wizards from game one. Official Harry Potter smart chess, $50 off.

Download image

No experience needed. Just a little magic.

C3Fbadge · beach porch

Meta headline 20/40: No experience needed
Primary text 116/125: Never played? The board lights every legal move, best move and blunder. Learn chess together. $50 off for Prime Day.

Download image

C3Geditorial · beach porch

Meta headline 20/40: No experience needed
Primary text 116/125: Never played? The board lights every legal move, best move and blunder. Learn chess together. $50 off for Prime Day.

Download image

Learn chess together, one glowing move at a time.

C3Hbadge · fireplace

Meta headline 20/40: Learn chess together
Primary text 116/125: Coaching lights, 32 levels and a free app make learning chess a family adventure. Harry Potter smart chess, $50 off.

Download image

C3Ieditorial · fireplace

Meta headline 20/40: Learn chess together
Primary text 116/125: Coaching lights, 32 levels and a free app make learning chess a family adventure. Harry Potter smart chess, $50 off.

Download image

C4

The Gift They'll Still Play in March

Good Parent / Perfect Gift (Internal)Consideration

Gift-giver payoff: 'They gave the perfect gift', 'Feeling of good parents', 'Value for money'. Counter the toy-in-a-drawer fear.

C4Abadge

Meta headline 17/40: A gift that lasts
Primary text 122/125: Some gifts last a week. This one becomes family game night. Official Harry Potter smart chessboard, $50 off for Prime Day.

Download image

C4Bpanel

Meta headline 30/40: Their favourite gift this year
Primary text 123/125: Film-inspired pieces, smart coaching lights, endless rematches. The gift that gets everyone playing. Save $50 on Prime Day.

Download image

C4Cprice

Meta headline 33/40: Prime Day: $50 off Wizard's Chess
Primary text 119/125: GoChess Wizard Lite $379.95 (was $429.95) or Mini $299.95 (was $349.95). Official Harry Potter licence. Prime Day only.

Download image

C4Dbadge · fireplace

Meta headline 31/40: A gift that becomes a tradition
Primary text 115/125: Not a toy for a week. A game night for years. Official Harry Potter smart chessboard with coaching lights, $50 off.

Download image

C4Eeditorial · fireplace

Meta headline 31/40: A gift that becomes a tradition
Primary text 115/125: Not a toy for a week. A game night for years. Official Harry Potter smart chessboard with coaching lights, $50 off.

Download image

The gift they'll thank you for all year.

C4Fbadge · grandparents' home

Meta headline 30/40: The gift they'll thank you for
Primary text 117/125: Film-inspired sculpted pieces on a smart board that teaches as they play. The gift that lasts. Save $50 on Prime Day.

Download image

C4Geditorial · grandparents' home

Meta headline 30/40: The gift they'll thank you for
Primary text 117/125: Film-inspired sculpted pieces on a smart board that teaches as they play. The gift that lasts. Save $50 on Prime Day.

Download image

C4Hbadge · city loft

Meta headline 21/40: Unwrap Wizard's Chess
Primary text 120/125: Sculpted film-inspired pieces, glowing coaching lights and a free app. The gift every fan wishes for. $50 off Prime Day.

Download image

C4Ieditorial · city loft

Meta headline 21/40: Unwrap Wizard's Chess
Primary text 120/125: Sculpted film-inspired pieces, glowing coaching lights and a free app. The gift every fan wishes for. $50 off Prime Day.

Download image

C5

The Rematch

Together (External)Consideration

Shared connection through play: 'They show it to their friends', 'Confident', sibling and friend rivalry as the ritual.

C5Abadge

Meta headline 26/40: The rivalry starts tonight
Primary text 110/125: Brother vs sister, parent vs kid, friend vs friend. Real sculpted pieces on a smart board. Prime Day: $50 off.

Download image

C5Beditorial

Meta headline 27/40: Play face to face or online
Primary text 118/125: Challenge a friend across the table or anyone online, on real film-inspired pieces. Harry Potter smart chess, $50 off.

Download image

C5Cpanel

Meta headline 23/40: Every game is a rematch
Primary text 111/125: From first game to grandmaster: 32 difficulty levels, coaching lights and online play. Save $50 this Prime Day.

Download image

C5Dbadge · attic game room

Meta headline 23/40: Loser sets up the board
Primary text 122/125: Brother vs sister, parent vs kid. Real sculpted pieces on a smart board that keeps every game fair. $50 off for Prime Day.

Download image

C5Eeditorial · attic game room

Meta headline 23/40: Loser sets up the board
Primary text 122/125: Brother vs sister, parent vs kid. Real sculpted pieces on a smart board that keeps every game fair. $50 off for Prime Day.

Download image

C5Fbadge · garden patio

Meta headline 17/40: Rematch at sunset
Primary text 118/125: Play face to face, online, or against 32 levels of AI on real film-inspired pieces. Harry Potter smart chess, $50 off.

Download image

C5Geditorial · garden patio

Meta headline 17/40: Rematch at sunset
Primary text 118/125: Play face to face, online, or against 32 levels of AI on real film-inspired pieces. Harry Potter smart chess, $50 off.

Download image

C5Hbadge · lake cabin

Meta headline 29/40: Family rivalries, now magical
Primary text 114/125: Smart coaching lights, sculpted pieces and endless rematches. The official Harry Potter smart chessboard, $50 off.

Download image

C5Ieditorial · lake cabin

Meta headline 29/40: Family rivalries, now magical
Primary text 114/125: Smart coaching lights, sculpted pieces and endless rematches. The official Harry Potter smart chessboard, $50 off.

Download image

C6

Wizard's Chess Is Real

Fandom / Product heroAwareness

Bisociation: the film scene meets your table. Real product photography only, so the product is exact.

C6Abadge

Meta headline 36/40: The official Harry Potter chessboard
Primary text 121/125: Film-inspired sculpted pieces, smart coaching lights and a free app. Wizard's Chess, finally real. $50 off for Prime Day.

Download image

C6Bpanel

Meta headline 23/40: 32 film-inspired pieces
Primary text 118/125: Knights, castles, kings and queens inspired by the film's Wizard's Chess, on a smart board that coaches you. Save $50.

Download image

C6Ceditorial

Meta headline 29/40: A chessboard that coaches you
Primary text 115/125: Glowing rings show legal moves, the best move and the blunder to avoid. Official Harry Potter smart chess, $50 off.

Download image

C6Deditorial · fireplace

Meta headline 27/40: Wizard's Chess, by the fire
Primary text 123/125: Sculpted film-inspired pieces, glowing coaching lights and a free app. Wizard's Chess, finally real. $50 off for Prime Day.

Download image

C6Ebadge · fireplace

Meta headline 27/40: Wizard's Chess, by the fire
Primary text 123/125: Sculpted film-inspired pieces, glowing coaching lights and a free app. Wizard's Chess, finally real. $50 off for Prime Day.

Download image

A chessboard worthy of the wizarding world.

C6Feditorial · library

Meta headline 29/40: Worthy of the wizarding world
Primary text 112/125: 32 film-inspired pieces on a smart board that coaches every move. The official Harry Potter chessboard, $50 off.

Download image

C6Gbadge · library

Meta headline 29/40: Worthy of the wizarding world
Primary text 112/125: 32 film-inspired pieces on a smart board that coaches every move. The official Harry Potter chessboard, $50 off.

Download image

C6Heditorial · Victorian room

Meta headline 17/40: Your move, wizard
Primary text 114/125: Glowing coaching lights, 32 levels and film-inspired pieces. Bring Wizard's Chess home for $50 off this Prime Day.

Download image

C6Ibadge · Victorian room

Meta headline 17/40: Your move, wizard
Primary text 114/125: Glowing coaching lights, 32 levels and film-inspired pieces. Bring Wizard's Chess home for $50 off this Prime Day.

Download image

C7

Our Choices

Achieved the Exceptional (Philosophical)Awareness

The quote printed on every box lid. Ordinary evening vs exceptional evening is a choice the parent makes.

“It is our choices that show what we truly are.”

C7Aquote

Meta headline 32/40: Choose the extraordinary evening
Primary text 120/125: Tonight can be another night of screens, or the night your family learns Wizard's Chess together. $50 off for Prime Day.

Download image

C7Beditorial

Meta headline 26/40: Make tonight extraordinary
Primary text 124/125: Swap the scrolling for sculpted pieces and glowing coaching lights. Official Harry Potter smart chess, $50 off on Prime Day.

Download image

C7Dbadge · fireplace

Meta headline 32/40: Choose the evening they remember
Primary text 124/125: Swap the scrolling for sculpted pieces and glowing coaching lights. Official Harry Potter smart chess, $50 off on Prime Day.

Download image

C7Eeditorial · fireplace

Meta headline 32/40: Choose the evening they remember
Primary text 124/125: Swap the scrolling for sculpted pieces and glowing coaching lights. Official Harry Potter smart chess, $50 off on Prime Day.

Download image

The best choices are made around a table.

C7Fbadge · lake cabin

Meta headline 32/40: Choose the table, not the scroll
Primary text 115/125: Three generations, one board, real conversation. The official Harry Potter smart chessboard, $50 off for Prime Day.

Download image

C7Geditorial · lake cabin

Meta headline 32/40: Choose the table, not the scroll
Primary text 115/125: Three generations, one board, real conversation. The official Harry Potter smart chessboard, $50 off for Prime Day.

Download image

C7Hbadge · library

Meta headline 28/40: Every great game begins here
Primary text 118/125: Choose an evening of strategy, laughter and a little magic. Official Harry Potter smart chess, $50 off this Prime Day.

Download image

C7Ieditorial · library

Meta headline 28/40: Every great game begins here
Primary text 118/125: Choose an evening of strategy, laughter and a little magic. Official Harry Potter smart chess, $50 off this Prime Day.

Download image

C8

Prime Day Price

Value for MoneyDecision

Sticky: 'Value for money'. Decision-stage ad: two sizes, real prices, real product cutout.

C8Adeal

Meta headline 28/40: Wizard Lite or Mini: $50 off
Primary text 121/125: Lite (19 in, tournament size) $379.95 or Mini (13 in, travel size) $299.95. Official Harry Potter smart chess. Prime Day.

Download image

C8Bprice

Meta headline 33/40: Prime Day: $50 off GoChess Wizard
Primary text 110/125: Sculpted film-inspired pieces, coaching lights, 32 levels, free app. Now $379.95, was $429.95. Prime Day only.

Download image

C8Deditorial · city loft

Meta headline 33/40: Prime Day: $50 off Wizard's Chess
Primary text 121/125: GoChess Wizard Lite now $379.95 (was $429.95). Mini $299.95 (was $349.95). Official Harry Potter licence. Prime Day only.

Download image

C8Eprice · city loft

Meta headline 33/40: Prime Day: $50 off Wizard's Chess
Primary text 121/125: GoChess Wizard Lite now $379.95 (was $429.95). Mini $299.95 (was $349.95). Official Harry Potter licence. Prime Day only.

Download image

C8Feditorial · fireplace

Meta headline 23/40: Wizard's Chess, $50 off
Primary text 106/125: Film-inspired pieces, coaching lights, 32 levels and a free app. Now $379.95, was $429.95. Prime Day only.

Download image

C8Gprice · fireplace

Meta headline 23/40: Wizard's Chess, $50 off
Primary text 106/125: Film-inspired pieces, coaching lights, 32 levels and a free app. Now $379.95, was $429.95. Prime Day only.

Download image

C8Heditorial · library

Meta headline 27/40: Magic has a Prime Day price
Primary text 106/125: Wizard Lite $379.95 or Mini $299.95, both $50 off. Official Harry Potter smart chessboard. Prime Day only.

Download image

C8Iprice · library

Meta headline 27/40: Magic has a Prime Day price
Primary text 106/125: Wizard Lite $379.95 or Mini $299.95, both $50 off. Official Harry Potter smart chessboard. Prime Day only.

Download image

C9

Promotion

Muggle to Wizard (Identity)Awareness

Chess rule as the transformation: a pawn that reaches the last rank is promoted to a queen. Ordinary to exceptional, by playing on.

C9Abadge

Meta headline 29/40: Every pawn can become a queen
Primary text 125/125: In chess a pawn that keeps going becomes a queen. Give them the board that shows them how. Harry Potter smart chess, $50 off.

Download image

C9Bpanel

Meta headline 28/40: From first move to checkmate
Primary text 119/125: Coaching lights show every legal move and 32 levels grow with them. Nobody stays a pawn forever. $50 off for Prime Day.

Download image

C9Cquote

Meta headline 23/40: Small pieces, big moves
Primary text 113/125: Pawns become queens when they keep going. Give your family the board that makes learning chess magical. Save $50.

Download image

C9Dbadge · kitchen

Meta headline 18/40: From pawn to queen
Primary text 117/125: In chess a pawn that keeps going becomes a queen. The board that teaches them how. Harry Potter smart chess, $50 off.

Download image

C9Eeditorial · kitchen

Meta headline 18/40: From pawn to queen
Primary text 117/125: In chess a pawn that keeps going becomes a queen. The board that teaches them how. Harry Potter smart chess, $50 off.

Download image

C9Fbadge · garden patio

Meta headline 24/40: Small moves, big futures
Primary text 123/125: Every great player started with one small move. Coaching lights guide the rest. Official Harry Potter smart chess, $50 off.

Download image

C9Geditorial · garden patio

Meta headline 24/40: Small moves, big futures
Primary text 123/125: Every great player started with one small move. Coaching lights guide the rest. Official Harry Potter smart chess, $50 off.

Download image

C9Hbadge · lake cabin

Meta headline 26/40: Keep going. Become a queen
Primary text 118/125: A pawn that reaches the end of the board becomes a queen. Teach them to keep going. Harry Potter smart chess, $50 off.

Download image

C9Ieditorial · lake cabin

Meta headline 26/40: Keep going. Become a queen
Primary text 118/125: A pawn that reaches the end of the board becomes a queen. Teach them to keep going. Harry Potter smart chess, $50 off.

Download image

C10

Raise a Queen

Empowered / ConfidentAwareness

The queen is the most powerful piece on the board. For girls and the parents raising them: confidence, strategy, 'I can learn difficult things'.

The most powerful piece on the board is a queen.

C10Abadge

Meta headline 13/40: Raise a queen
Primary text 125/125: The queen is the most powerful piece in chess. Give her the board that teaches strategy, one glowing move at a time. $50 off.

Download image

C10Bpanel

Meta headline 27/40: Strategy, confidence, magic
Primary text 124/125: Coaching lights and 32 levels turn first games into real strategy. Official Harry Potter smart chess, $50 off for Prime Day.

Download image

C10Ceditorial

Meta headline 28/40: Chess builds confident girls
Primary text 114/125: Think ahead, stay calm, take the board. The smart chessboard that makes learning chess easy and magical. Save $50.

Download image

C10Dbadge · library

Meta headline 18/40: Queens think ahead
Primary text 112/125: Strategy, focus and confidence, one glowing move at a time. The official Harry Potter smart chessboard, $50 off.

Download image

C10Eeditorial · library

Meta headline 18/40: Queens think ahead
Primary text 112/125: Strategy, focus and confidence, one glowing move at a time. The official Harry Potter smart chessboard, $50 off.

Download image

C10Fbadge · fireplace

Meta headline 25/40: Every queen needs a board
Primary text 121/125: Give her the board that teaches strategy and builds confidence. Official Harry Potter smart chess, $50 off for Prime Day.

Download image

C10Geditorial · fireplace

Meta headline 25/40: Every queen needs a board
Primary text 121/125: Give her the board that teaches strategy and builds confidence. Official Harry Potter smart chess, $50 off for Prime Day.

Download image

C10Hbadge · sunset balcony

Meta headline 24/40: Bold moves, like a queen
Primary text 110/125: The queen is the most powerful piece in chess. Help her play like one. Harry Potter smart chessboard, $50 off.

Download image

C10Ieditorial · sunset balcony

Meta headline 24/40: Bold moves, like a queen
Primary text 110/125: The queen is the most powerful piece in chess. Help her play like one. Harry Potter smart chessboard, $50 off.

Download image

C11

Three Moves Ahead

Help Develop (Good Parent)Consideration

Chess is planning ahead. So is parenting. 'Gift that is contributing to their learning'.

C11Abadge

Meta headline 25/40: Teach them to think ahead
Primary text 124/125: Chess teaches planning, patience and focus. This board coaches every move, so kids learn while they play. $50 off Prime Day.

Download image

C11Bpanel

Meta headline 22/40: Every game is a lesson
Primary text 122/125: Glowing rings show legal moves, best moves and blunders, so every game builds real thinking skills. Save $50 on Prime Day.

Download image

C11Ceditorial

Meta headline 25/40: Play time that grows them
Primary text 115/125: Real pieces, real thinking, real time together. The Harry Potter smart chessboard that coaches every move. $50 off.

Download image

C11Dbadge · library

Meta headline 29/40: Planning, patience, checkmate
Primary text 116/125: Chess teaches kids to plan, wait and win. This board coaches every move. Official Harry Potter smart chess, $50 off.

Download image

C11Eeditorial · library

Meta headline 29/40: Planning, patience, checkmate
Primary text 116/125: Chess teaches kids to plan, wait and win. This board coaches every move. Official Harry Potter smart chess, $50 off.

Download image

C11Fbadge · beach porch

Meta headline 31/40: Three moves ahead, and counting
Primary text 117/125: Glowing rings show legal moves, best moves and blunders, so every game builds thinking skills. $50 off for Prime Day.

Download image

C11Geditorial · beach porch

Meta headline 31/40: Three moves ahead, and counting
Primary text 117/125: Glowing rings show legal moves, best moves and blunders, so every game builds thinking skills. $50 off for Prime Day.

Download image

C11Hbadge · kitchen

Meta headline 35/40: Thinking skills, disguised as magic
Primary text 110/125: Kids think it's Wizard's Chess. You know it's focus, planning and patience. Harry Potter smart chess, $50 off.

Download image

C11Ieditorial · kitchen

Meta headline 35/40: Thinking skills, disguised as magic
Primary text 110/125: Kids think it's Wizard's Chess. You know it's focus, planning and patience. Harry Potter smart chess, $50 off.

Download image

C12

Castling

Together (External)Awareness

Castling is the only move where two pieces move together. Togetherness, told through a chess rule.

Chess has one move where two pieces move together.

C12Aeditorial

Meta headline 26/40: The move you make together
Primary text 124/125: Castling is the only chess move where two pieces move at once. Family night is the other. Harry Potter smart chess, $50 off.

Download image

C12Bpanel

Meta headline 19/40: Your new date night
Primary text 120/125: Sculpted film-inspired pieces, glowing coaching lights and a rematch every night. The smart chessboard for two. $50 off.

Download image

C12Dbadge · fireplace

Meta headline 30/40: Two pieces, one move, together
Primary text 115/125: Castling is the only chess move where two pieces move together. Make it your new date night. $50 off for Prime Day.

Download image

C12Eeditorial · fireplace

Meta headline 30/40: Two pieces, one move, together
Primary text 115/125: Castling is the only chess move where two pieces move together. Make it your new date night. $50 off for Prime Day.

Download image

C12Fbadge · sunset balcony

Meta headline 15/40: Your move, love
Primary text 111/125: Sculpted film-inspired pieces, glowing lights and a rematch every night. The smart chessboard for two. $50 off.

Download image

C12Geditorial · sunset balcony

Meta headline 15/40: Your move, love
Primary text 111/125: Sculpted film-inspired pieces, glowing lights and a rematch every night. The smart chessboard for two. $50 off.

Download image

C12Hbadge · lake cabin

Meta headline 23/40: Castle together tonight
Primary text 116/125: The only chess move where two pieces move together. Tonight, it's yours. Official Harry Potter smart chess, $50 off.

Download image

C12Ieditorial · lake cabin

Meta headline 23/40: Castle together tonight
Primary text 116/125: The only chess move where two pieces move together. Tonight, it's yours. Official Harry Potter smart chess, $50 off.

Download image

CX

Christmas: Finally Together

Together (External)Awareness

Holiday version of the before/after: same family, same Christmas room, screens versus one board.

CXAsplit

Meta headline 32/40: This Christmas, finally together
Primary text 117/125: Same room, four screens, zero talking? One board changes Christmas night. The official Harry Potter smart chessboard.

Download image

CXBsplit

Meta headline 28/40: Home for Christmas, together
Primary text 121/125: Swap the scrolling for sculpted pieces and glowing coaching lights. The Christmas gift that brings everyone to the table.

Download image

The gift that brings everyone back to the table.

CXCsplit

Meta headline 30/40: The gift that brings them back
Primary text 117/125: Official Harry Potter smart chess: film-inspired pieces, coaching lights, 32 levels. The gift the whole family plays.

Download image

LW

Play It the Light Way

Muggle to Wizard (Identity)Consideration

The coaching LEDs are the differentiator: right/light. Every ad shows the rings lit, from macro to family moments.

LWAeditorial

Meta headline 21/40: Play it the light way
Primary text 120/125: Glowing rings show every legal move, the best move and the blunder to avoid. Official Harry Potter smart chess, $50 off.

Download image

LWBbadge

Meta headline 28/40: Lift a piece, see every move
Primary text 118/125: Pick up any piece and the board lights every square it can reach. Chess, finally easy to learn. Save $50 on Prime Day.

Download image

LWCpanel

Meta headline 29/40: The board that lights the way
Primary text 117/125: Kids learn chess fast when the board lights every move. Film-inspired pieces, coaching lights. $50 off for Prime Day.

Download image

LWDbadge

Meta headline 13/40: Chess, lit up
Primary text 124/125: Real-time coaching lights, 32 levels and sculpted film-inspired pieces. The official Harry Potter smart chessboard, $50 off.

Download image

LWEeditorial

Meta headline 31/40: It warns you before the blunder
Primary text 120/125: Coaching lights show the best move and flag the blunder before you make it. Learn together. Harry Potter chess, $50 off.

Download image

LWFpanel

Meta headline 26/40: Every right move lights up
Primary text 118/125: Grandma's wisdom, her granddaughter's first moves, and a board that lights the way. Harry Potter smart chess, $50 off.

Download image

LWGeditorial

Meta headline 31/40: Know the danger before you move
Primary text 121/125: Coaching lights flag the risky move in real time, so every game teaches. Official Harry Potter smart chessboard, $50 off.

Download image

LWHbadge

Meta headline 17/40: Rivalries, lit up
Primary text 118/125: Glowing coaching lights level the game for every age. Face to face, online, or vs 32 AI levels. $50 off for Prime Day.

Download image

LWIpanel

Meta headline 16/40: Follow the light
Primary text 125/125: Follow the glowing rings to the right move, one game at a time. Official Harry Potter smart chessboard, $50 off on Prime Day.

Download image

LWJbadge

Meta headline 36/40: There's a right way, and a light way
Primary text 120/125: Coaching lights, sculpted pieces and evenings by the fire. Learn chess the light way. Harry Potter smart chess, $50 off.

Download image

From Muggle to master. Together.

Hero lines (one-line summary of the whole board)

Zero to hero, in the language of chess

The light way (the coaching lights)

The four message pillars (first round)

Chess as metaphor

The First Move film (end cards and series)

Video concept lines

Every ad headline on this page

Phones Down

Tonight, They Teach You

Every Wizard Started as a Muggle

The Gift They'll Still Play in March

The Rematch

Wizard's Chess Is Real

Our Choices

Prime Day Price

Promotion

Raise a Queen

Three Moves Ahead

Castling

Christmas: Finally Together

Play It the Light Way

Before launch